Mad Mex’s purpose is summed up quite well with its new mantra, “Fresh Fuel for Life.” While chatting with QSR Media, company CEO Clovis Young discussed what sets the company apart from other Mexican restaurants. Young believes that Mad Mex’s core values has helped them inspire others and become the best Mexican restaurant Sydney has.
Like many other restaurants, everything at Mad Mex starts with ingredients. To fulfill its promise of offering up tasty yet healthy food, the company has focused on using natural ingredients and staying away from preservatives. This has led to its current “Fresh Fuel for Life” mantra which Young takes quite seriously. The company wants every customer leaving its store feeling energized and ready to achieve their purpose in life.
Like many other restaurants, everything at Mad Mex starts with ingredients. To fulfill its promise of offering up tasty yet healthy food, the company has focused on using natural ingredients and staying away from preservatives. This has led to its current “Fresh Fuel for Life” mantra which Young takes quite seriously. The company wants every customer leaving its store feeling energized and ready to achieve their purpose in life.
“Our purpose is to find opportunities to inspire people and to also feed them to go out and do the big things in life,” says Young. He believes the company's new branding help cements that. Young wants everyone to live their life to the fullest as everyone only has one and they should live being healthy and adventurous. No other Mexican restaurant in Sydney has is as committed to helping people live their best lives.
Young doesn’t just talk the talk as he lives by the company’s core tenants of being authentic, connected and cheeky. He founded Mad Mex in 2007 after being dissatisfied with the Mexican food available in Australian and wanted to deliver the best Mexican restaurant Sydney has going for it. He looked towards Mexican culture and tradition to deliver authentic food made from real ingredients, focused on a connected workplace that creates a team atmosphere, and a cheekiness that makes Mad Mex a fun place to be. "it's a Mexican restaurant so it's very much about having some fun because we didn't get all dressed up for a serious day at work," Young says.
Young doesn’t just talk the talk as he lives by the company’s core tenants of being authentic, connected and cheeky. He founded Mad Mex in 2007 after being dissatisfied with the Mexican food available in Australian and wanted to deliver the best Mexican restaurant Sydney has going for it. He looked towards Mexican culture and tradition to deliver authentic food made from real ingredients, focused on a connected workplace that creates a team atmosphere, and a cheekiness that makes Mad Mex a fun place to be. "it's a Mexican restaurant so it's very much about having some fun because we didn't get all dressed up for a serious day at work," Young says.
Mad Mex has been built around innovation and it is a belief in constant improvement that has helped the company grow. Young says that innovation can be found everywhere, and he aims to bring all the best ideas and practices into the company. If anything can be improved, Young is looking for it as the company always searches for better food sources and technology that can make the dining experience better and more fun for customers. It’s that sort of dedication that makes Mad Mex the best Mexican restaurant Sydney has.
This attitude of improvement also blends over to its menu as Mad Mex has customisable burritos that allow consumers to choose what type of meal is best for their individual needs. From vegan options to removing ingredients with a high amount of salt, the customer is able to get what they want from the best Mexican restaurant Sydney has. When adding to the menu, Young looks at making sure that they can reach new customers as well as pleasing its existing audience.
Mad Mex is looking to stay true to its core values and continue offering up “Fresh Fuel for Life” to Australians. It’s this attitude that has helped it become the ideal Mexican restaurant Sydney has and its focus on improvement means that it will keep improving as the company has big plans it wants to start implementing early next year.
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